This post is “part 2″ of my Web Design Links post. Here’s some of my bookmarks for SEO tools and other useful SEO related pages. This is by no means a complete list, I’ve been very careful not to overload this page with “more of the same” – each tool here serves a different purpose, few are alike, and all are worth bookmarking.
Website Analyzing & Research Tools
This page gives you a nice overview of your website’s marketing related items. I personally liked HubSpot’s “Website Grader” a lot more than this one. This tool seems to have a hard time finding your blog’s RSS feed, social profiles, and other stuff. It’s a great way to get a quick perspective about how your site is doing, but take everything from the report with a grain of salt.
Provides insights on any page you scan including keyword density and other good metrics to get a quick overview of a page.
Open Site Explorer
SEOMoz’s very own Open Site Explorer. Their link index is updated every 4 to 8 weeks (depends if they are having difficulties.) You can use it without an account but you get very limited access. At the very least, you’re going to want a free account to get any use out of this tool. I personally use their paid plan (starting at $99/mo) because they offer some great tools and access to more data from Open Site Explorer is just one of the things you receive.
Majestic SEO is another company that “crawls the web” and creates a nice index of sites and links. Their index is much fresher than Open Site Explorer. You can get a premium account for as little as $49/mo, making it a great value for smaller agencies or individuals.
Got a basic set of keywords and want to expand it into 100s? UberSuggest makes it super easy to get a ton of keywords related to any word(s). It’s my preferred method for quick keyword brainstorming.
If I want a lot of data, I use Scrapebox for keyword harvesting.
Chase the Footprint
This tool helps you find links related to your keyword by using footprints. By using footprints you can target both the keyword and the type of link you are really trying to get. Link types may include: communities, donation/sponsorships, resource pages, blogs, message boards, Wikis, and others.
This tool gives you insight on the Pay-Per-Click (PPC) efforts of another website, or an industry (via keyword searching.) It can give you estimates on the total number of clicks, or the daily Ad budget for specific websites. It even shows roughly how many keywords (and which keywords) their Ads are showing up for. Below is a quick screenshot of an overview:
Google SERP Scraper
This site may look sketchy or outdated, but it’s a great way to quickly export the SERPs for any query. I think you can do this via Google Docs now, I will update this entry if I find a Google Doc template offering the same functionality.
Who better to get trending search data than from the giant themselves! Google Trends will help you find hot topics to write content about. Viewing the history is a bit more interesting. Historical data can give you future insights as to which topics seem to attract large search volumes, followed by for how long the “buzz” of the topic lasts.
Want examples? Search for Yankees and you can see a lot of spikes during World Series events, especially ones revolving around the Red Socks. Do a search for Red Socks to see more on this.
Google Insights delivers a bit more data on search volume. You can drilldown to more specifics about keywords. Examples include regional searches, searches across Google’s different products, and by topic (health related, financial, news, etc.)
Google’s Keyword Research Tool
The Google Keyword Tool provides you rough estimates on search volume for keywords you enter. You can narrow it down by searching for both Broad or Exact matches for your keyword. This tool also lets you know the average cost per click ($CPC) and the overall competition for it in AdWords. Always remember that the competition bar is not related to organic searches!
PageRank Recovery Tool
Creates all the code you need for an htaccess 301 redirect for pages that have been moved or removed.
How “readable” is your website’s content? Can the regular Joe understand it? Does the reader need a Doctorid degree to understand the contents? This page will help you get a better idea of how well your content can be consumed by your target audience.
Check to see if someone has been ripping off your content. The premium service is well worth the fee ($25 for a ton of scans!)
This is my favorite site for looking up the WHOIS data of a domain, server IP, name servers, or whatever else you need to know.
Lean Domain Search
Search for 100s of available domains by entering in any word you want within the domain. It’ll give you a whole bunch of suggestions.
Do yourself a favor and sign up for a free account here. Even if you aren’t looking to buy old domains, it’s a lot of fun to mine through this data, and sometimes you’ll find an incredible domain up for grabs!
Chrome Extensions for SEO
PageRank displays Google’s Toolbar PageRank for whatever page you’re on. If you click it, you can see the page’s Alexa ranking, the website’s IP address, and some useful links relating to the domain.
SEOQuake provides a lot of free information about the website you’re currently on. Things include Alexa rank, WHOSIS data, Archive.org data, etc.
SEOMoz’s SEO toolbar. Provides Moz Metrics as well as easy access to the server’s IP address, WHOIS data, and other useful resources relating to whatever page you’re currently on.
Check My Links
Checks every link on whatever page you’re on, looking for any that are somehow broken. It also displays how many internal and how many external links are on any given page.
Displays the HTTP header statuses of any website you’re currently on.
Firefox Add-ons for SEO
SEO Toolbar by SEOBook
This free toolbar packs a punch but is only available for Firefox. You can display Open Site Explorer data, SEMRush, Compete, Ahref, Directory listings, Google PageRank, and other metrics with this tool. You’ll need to sign up for a free SEO Book account in order to download it.
Displays the SEOMoz metrics on any page you’re currently on. This tool also has nifty links that go to SEOMoz’s web tools on both SEOMoz.org and Open Site Explorer. You can use this for free, but having the paid tool will benefit you more.
Internet Explorer Add-ons for SEO
The best SEO tool for Internet Explorer
This is absolutely the best thing to hit the Internet since the first LOLCAT showed it’s cute furry face. If you are in SEO / Inbound marketing and use Internet Explorer, this tool is a MUST. So much so, I’ve listed it as the only SEO tool for IE users.
SEO Tips, Resources, and Guides
Google Analytics campaign URL builder
Track your data better in Google Analytics by sharing links that have been built out with extra tracking attributes. Generate those links here then share them!
Aaron Wall is an established figure in the SEO industry. SEOBook is his company, they have some really great tools (including SEO Toolbar listed above.) This glossary is a great resource for people who want to learn terminology of the industry.
SEO Tools for Excel
Excel is a powerhouse and a must-use tool for most SEOs. This add-on packs a big punch helping you turn Excel into the ultimate tool for SEO.
Excel for SEO
That SEO Tools for Excel link above means nothing if you can’t use Excel. Let Distilled (a globally recognized SEO company) teach you the ropes of Excel for SEO use.
Outreach Letter with Real World Examples
This is an excellent post that has some real life examples of different types of outreach emails for link building. Good information from real data.
SEOMOz’s Beginner’s Guide to SEO
A great guide for beginners in the SEO industry, or any small business owner with a website and a bit of time to read and learn.
53 Ways to increase conversion rates
Not so much SEO directly, but let’s be honest. If you are spending time doing SEO, you better get your CRO stuff down right!
Looking for more free SEO tools?
Chris Dyson created a really nice list of free SEO tools.
Check out my other post, 50+ Web Design Links?
Links for SEO was written by Dan Bochichio, a freelance Internet Specialist with over a decade of experience in web design. Dan specializes in taking new businesses from a web-zero to a web-hero by creating attractive sites which meet today's standards on the Web.